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Mobile digital TV in Japan

Digital terrestrial TV (One-Seg, or 1seg) to mobile phones (mobile TV) started in Japan on April 1, 2006, and Japan's 1seg standard is also used in South America including Brazil. This report gives a comprehensive overview of the different types of mobile TV in Japan, describes business models used successfully in Japan for monetizing mobile TV. The report includes quantitative estimates of market size, and details of the numbers of mobile TV phones shipped (includes 2010 data, estimations of how many hours/month people watch mobile TV) and an introduction to DoCoMo's new profitable mobile beeTV
Version 14 of January 22, 2011
approx. 126 pages, 11 Figures, 50 Photos, 12 Tables, pdf-format, 4.7 Mbyte
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Korean Communications Conference:
"Ubiquitous networks for disasters"
Speaker: Gerhard Fasol, COEX Seoul,
May 12, 2011, 16:00-18:00
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American Chamber of Commerce in Japan (ACCJ), Tokyo:
"The beauty of Japan's Galapagos Effect - and how to go beyond"
Speaker: Gerhard Fasol, Tokyo Westin Hotel, July 12, 2010, 12:00-14:00

Embassy of Sweden (Tokyo):
"The beauty of Japan's Galapagos effect - and how to go beyond"
Speaker: Gerhard Fasol, in Tokyo, May 19, 2010, 18:30

NIST, Washington DC:
"Will cash become obsolete? Next-next generation electronic and mobile payments in Japan"
Speaker: Gerhard Fasol, in Washington (DC), April 21, 2010,

NIST, Washington DC:
"Understanding Ludwig Boltzmann"
Speaker: Gerhard Fasol, in Washington (DC), April 21, 2010,

MIT Enterprise Forum:
"Next generation Electronic Payments Solutions"
Speaker: Gerhard Fasol, in Boston (MA), April 19, 2010,
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"OneSeg: Mobile digital TV in Japan" (Report, pdf-file)

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Summary

Digital terrestrial TV to mobile phones (mobile TV) started in Japan on April 1, 2006, today about 80% of all mobile phones ship with mobile TV built-in in Japan. Mobile TV allows to view television broadcasting always and everywhere. Mobile TV combines TV show broadcasts with news, information and commercial services via the internet in one handset, and therefore opens a new mobile commerce sector with many new opportunities. Japan's mobile TV standards are also used in South America.
This report explains the user experience and the most important technical details and how to monetize mobile TV.

Sample pages (strongly reduced size)

Sample pages

Executive Summary: mobile TV
Digital mobile TV - overview
Different types of mobile TV
1-Seg broadcast vs streaming over IP
Mobile terrestrial TV market penetration in Japan: Terminals for one seg mobile terrestrial digital TV, market penetration data for different terminal types (mobile phone, car navigation etc)
Digital mobile TV broadcast- "One Seg"
Digital mobile TV
Why 1-Seg? technology aspects
Radio spectrum for digital mobile TV
Encoding and data rates
Channel view panel
Split screen, different types of data broacast for one-seg
Multiple-program: OneSeg2, 1Seg2
NHK's OneSeg2

EPG Electronic Program Guide for mobile phones
EPG: DoCoMo's G-Guide

Digital mobile TV handsets
One-Seg can be received on a range of devices (Table)
Overview
Cumulative number of mobile phones with digital terrestrial mobile TV (one seg) in Japan (graphics with number of mobile TV phones shipped between 2005-2010)
Number of mobile phones with digital terrestrial mobile TV (one seg) shipped in Japan per month in Japan (graphics with number of mobile TV phones sold between 2005-2010 per month)
Ratio of mobile phones with mobile TV as a fraction of all mobile phones shipped in Japan (graphics for 2005-2010 per month)
Annual number of mobile TV cellphones shipped in Japan (graphics for 2006-2009 per year)
How many mobile-TV handsets are deployed in Japan? (figures of deployed mobile TV phones per mobile operator, and estimations for other devices)
Distribution of mobile TV handsets in different countries
SHARP's AQUOS phone
Sony-Ericsson phone for KDDI
E-Mobile's EM-ONE PDA terminal for HSDPA
How many hours per month to people watch mobile TV in Japan
General overview discussion
Composite of enquiries: how often do you watch mobile TV? (period 2006 - 2008)
Average times of mobile TV viewing (period 2006 - 2008)
Our estimation of how many hours per month Japanese people watch mobile TV
Digital mobile TV as a strategic tool for mobile operators
Overview
Operator strategies regarding mobile-TV (table showing operator strategies regarding terminals, handsets and content for Japan's major carriers: DoCoMo, KDDI/AU, SoftBank, Willcom, eMobile)
Data Broadcast and link to mobile internet
Three alternative screen arrangement allow flexible connections
Mobile digital TV and the internet
Data broadcast and link to mobile internet
Broadcase markup language
TV vs data broadcast
Data broadcast overview (schematics and demonstration of user experience)
AU's digital TV appli: functionality and user interface
EZ-TV: Analog and digital TV
Data processing menu (with demo)
Membership for customer relationship management (CRM)
Program schedule and information
Image capture and movie recording
Business models for mobile TV
Business models for mobile TV: table comparing broaccast, digital vs analog TV, mobaho satellite TV, streaming IP TV
Monetizing One-Seg: General issues, Simul-cast, post-Simul-cast
Digital mobile TV and m-commerce
Music recognition and purchase
Music search and purchase
Mobile TV and m-commerce (customer experience with demonstration and discussion)
Digital mobile TV vs analog TV
Menu
Image quality and user experience comparison: one-seg vs analog
Comparing image quality and format: digital vs analog TV
Digital terrestrial TV for PCs and other terminals
Schematics of different types of TV broadcast
List of devices on the market for mobile TV reception in Japan
One seg to PC
Nintendo DS
Mobile TV as part of Japan's TV industry
One-seg as part of Japan's TV industry
Japan's broadcasting markets - overview (graphics for market structure)
Audience participation for the top TV chains (graphics with viewing statistics for 1999-2004)
Japan's advertising industry as a driver for TV
Quantitative overview of Japan's advertising industry
DoCoMo's new mobile beeTV: Personal Entertainment Collector
BeeTV concept
Overview of beeTV, shareholder structure, ownership, programs, fees
program and channel overview
BeeTV business model, revenues, operating margin, net margin (2010 with projections to 2013)
BeeTV subscription numbers and revenues (graphics with data from 2009-2010, and projections to 2013)
Unlicensed competition for mobile TV via the internet
Example: Packet Radio
Packet Radio - menu
Packet Radio - user experience
Next generation mobile TV
DoCoMo vs KDDI / Qualcomm
DoCoMo: mmbi
Planned mmbi services
Annex: international comparison
international comparison
Mobile TV standards for satellite, terrestrial, cable, mobile / handheld, handheld satellite, telecoms based (table)
Short overview of 1-seg, DMB, DVB-H, FLO (table)
Annex: One-Seg international
Annex: Mobaho: satellite TV for mobile terminals
Mobaho, explanation, TV and radio
Music Porter X - mobile phone
Mobile TV: Summary

Purchase and download:

Mobile digital TV in Japan

Digital terrestrial TV (One-Seg, or 1seg) to mobile phones (mobile TV) started in Japan on April 1, 2006, and Japan's 1seg standard is also used in South America including Brazil. This report gives a comprehensive overview of the different types of mobile TV in Japan, describes business models used successfully in Japan for monetizing mobile TV. The report includes quantitative estimates of market size, and details of the numbers of mobile TV phones shipped (includes 2010 data, estimations of how many hours/month people watch mobile TV) and an introduction to DoCoMo's new profitable mobile beeTV
Version 14 of January 22, 2011
approx. 126 pages, 11 Figures, 50 Photos, 12 Tables, pdf-format, 4.7 Mbyte
[BUY single copy license: US$ 475]
[BUY corporate license: US$ 4750]
[info]|[Sample pages]
Any questions? Contact us because we need your feedback!

Purchase and download:

Mobile digital TV in Japan

News & events:

Survey:

"OneSeg: Mobile digital TV in Japan" (Report, pdf-file)

Summary

Sample pages (strongly reduced size)

Table of Contents

Purchase and download:

Mobile digital TV in Japan