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Nintendo and Japan's game industry

With Wii, DS, and DSi Nintendo created several paradigm shifts in global game markets. This report analyses Japan's game industries, and examines Nintendo driven trends in the global game sector from our Japan perspective, including detailed financial analysis. Also included are online and mobile games, which are rapidly growing. A must read for anyone interested in understanding current trends in the game industry (financial data include are for FY ending March 2009 plus projections for the FY ending March 31, 2010).
Version 16 of July 20, 2009
approx. 231 pages, 50 Figures, 83 Photos, 32 tables, pdf-format, 5.1 Mbyte
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Korean Communications Conference:
"Ubiquitous networks for disasters"
Speaker: Gerhard Fasol, COEX Seoul,
May 12, 2011, 16:00-18:00
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American Chamber of Commerce in Japan (ACCJ), Tokyo:
"The beauty of Japan's Galapagos Effect - and how to go beyond"
Speaker: Gerhard Fasol, Tokyo Westin Hotel, July 12, 2010, 12:00-14:00

Embassy of Sweden (Tokyo):
"The beauty of Japan's Galapagos effect - and how to go beyond"
Speaker: Gerhard Fasol, in Tokyo, May 19, 2010, 18:30

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03. Avoid well-known mistakes... (Business in Japan, Japanese Business Culture, Japanese Business Etiquette)

There is a large range of well-known mistakes foreign companies have been making over and over again in Japan for many years. Surprisingly foreign companies continue to make these well-known mistakes! Don't make such well-known mistakes! (We can help you avoid them....)

Much of it is common sense. However, you also need to study a lot of facts about Japan, and customs. You will find that some assumptions you made are wrong! You'll also find (surprise, surprise...) that not everybody (Japanese and foreigners) tells you everything they know.

Most "well-known mistakes" lie within the organization of your own company!

Sometimes problems in a Japanese subsidiary are best solved by changing responsibilities in the main office at home! We would be delighted to discuss such issues with you and work on a solution using our large range of experience.

A big "No-No": lack of market research and lack of preparations

The biggest "no-no" is not to do proper preparation, or to start without a strategy. You can assume that normally your Japanese partners will do their preparations and they will have a big advantage, if you are unprepared. If you do not prepare well you certainly weaken your position. Lack of preparation cannot be compensated by macho behaviour or self-confidence or even arrogance.

You will be surprised how many time consuming and expensive failures of Western companies are largely due to lack of preparation, lack of market information, and lack of planning. A very well-known Western company lost US$ 10 Billion or more in Japan and severaly damaged the brand because of lack of market knowledge. Market research in Japan often looks expensive, however expensive, good market research is almost certainly far cheaper than failure and withdrawal from Japan.

Market research and strategy:

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